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Opýtali sme sa Guntera Geilera, Sales Efficiency Managera A1 Telekom Austria o jeho skúsenostiach s implementáciou POS technológií a ich dopade na biznis.

Could you tell us what are some practical solutions that work for your retail operations?

„In 2018 we started our journey to a new sales and POS design concept. It is a transformation from a transactional to a customer experience focused approach.

New technologies help us to make shopping a better experience to our customers; make it consistent across all our shops; save us money and come across with today’s changing market and customer behavior.

Take electronic shelf labels (ESL) and digital signage as an example. Promotions and prices are changing frequently. In the past it depended on the store manager to change the price tags; new folders had to be printed taking several days to be produced and distributed to the stores. Nowadays we can change it within minutes, saving us time and money. And it’s consistent across all our shops and our online store.

There are a several use cases where new technology and concepts can help us to improve our sales performance.

Some of them will be addressed in my presentation.“

What will your presentation be about, why should slovak retailers come to see your presentation?

„In my presentation I will you show the way to our new POS design & sales concept.

I will introduce you our main hypotheses and goals on the new concept; and how prototyping, digital signage, lift and learn, touchscreens, electronic shelf tags, the ticketing system, and in-store analytics support us to achieve our goals.“

What is RIC?

RETAIL INNOVATIONS is an innovative communication platform, a HUB for professionals and companies in the sector of retail and services. The vision of the project is to continuously track and bring the trends and news in the field and connect people with common interests.
This year conference brings a festival of hot topics and trends in the retail environment


The organization of the Retail Innovations Conference is provided by MDI.SK, s.r.o. a company resiidence: Bieloruská 12, 821 06 Bratislava, office: Cukrová 14, 81108 Bratislava, IČO: 36766658, DIČ: SK2022392680. tel .: +421 918 998 587, e-mail: mdi@mdi.sk