Professor Dr. Peter Littmann is the general director of a leading consulting company BRANDINSIDER GmbH in Hamburg and at the same time a consultant to international companies, such as BMW, Porsche, Google and McDonalds. During his professional career, he held numerous leading positions in the field of management, marketing, sales and finance. Among other things, he was a chairperson of the board of directors of the company Hugo Boss AG, which he led to successful recognition on the world market.  Littmann is a consultant to the Prime minister of Slovakia Peter Pellegrini.