Founder and Managing Director
- Digital-Marketing expert with an emphasis in digital transformation at the POS/POI
- Linking the real world with digital worlds
- More than 20 years of experience in Digital Marketing, Marketing Automation, CRM & Customer Loyalty landscape
- Main professional experience:
- SW development at IBM.AT
- Managing Director BERTELSMANN Austria Gmbh & arvato AZ-Direct
- Vice President NeoMedia Inc. USA.
Titel of the speech:
- Successful digital transformation in the retail industry
- The age of exponential change: Marketing Automation and AI, Proximity Marketing, Location Based Services, Conversational User Interfaces and more…
