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Founder of the first part-time retail academy

Fred Rutgers (1960) was born and bred in retail. At the age of 23 he owned a small department store with 24 staff members. Marketing has always been is main key to success. He has researched customer behaviour for more than 25 years, and still continues today. Main question is; Why do people buy what from whom?

During his career he has had the pleasure to work with many blue chip companies such as; Albert Heijn, Orange telecom, Experian, GMS Group, Philips Consumer Products and others.

His motto in retail is; Wanna be successful in retail? Than get your story and customer journey right!

  • 40 Years experience in retail.
  • Analysing customer behaviour for more than 30 years.
  • Works as retail consultant in 4 countries.
  • Author of 4 books on retail.
  • Best read retail blogger for two years running.
  • Founder of the first part-time retail academy.
  • Retail is my passion!

What is RIC?

RETAIL INNOVATIONS is an innovative communication platform, a HUB for professionals and companies in the sector of retail and services. The vision of the project is to continuously track and bring the trends and news in the field and connect people with common interests.
This year conference brings a festival of hot topics and trends in the retail environment


The organization of the Retail Innovations Conference is provided by MDI.SK, s.r.o. a company resiidence: Bieloruská 12, 821 06 Bratislava, office: Cukrová 14, 81108 Bratislava, IČO: 36766658, DIČ: SK2022392680. tel .: +421 918 998 587, e-mail: mdi@mdi.sk


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